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Artix Entertainment Paved the Way for FarmVille with Lady Gaga

Sara Lau
May 20,2011  01:05 by
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Artix began hosting in-game celebrity events before SOE’s FreeRealms™ and Zynga’s FarmVille existed; first celebrity event in MMO AdventureQuest Worlds drew over 1 million guests

LAND O’LAKES, FLORIDA – May 20, 2011 – Artix Entertainment, the indie game development studio that delivers download-free browser-based RPGs to 130 million users, said today their early creation of celebrity in-game events paved the way for Lady Gaga to enter Zynga’s FarmVille™. Artix Entertainment has been hosting in-game events featuring celebrities since March 13th, 2009 when they partnered with Voltaire for the game’s very first of several Friday the 13th events. Artix’s first event drew a global audience of over one million. This was before SOE’s FreeRealms™ and Zynga’s FarmVille were released.

Artix Entertainment has partnered with numerous celebrities for six more events since 2009. AE’s AdventureQuest Worlds has hosted voice actor George Lowe, musical duo Paul & Storm with a cameo by singer/songwriter Jonathan Coulton, musician Voltaire, and musical band One Eyed Doll.

Other than FarmVille, games that followed in AE’s footsteps and began hosting celebrities for in-game events are SOE’s FreeRealms and KingsIsle’s Wizard101™. FreeRealms hosted a live in-game and in-person concert of The Dares in June of 2009. Wizard101 featured a quest line with singer/actress Selena Gomez in September of 2010, and this month singer/musician Nick Jonas was a mystery character who composed a soundtrack for the online game.

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